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Today anyone and everyone is internet savvy!! There are numerous social networking sites on the internet like iBiBo, Facebook, MySpace, Orkut, Hi5, twitter and many more. In India two of the most popular social networking sites are Orkut and Facebook. Back in 2004, Google launched social-networking site Orkut and it made strides across the globe including India. Everyone loved Orkut as it was a platform to be in touch with your friends across the globe and make new ones. Well that is history now!!
According to latest data from comScore, the global research firm that monitors traffic on the Web, Facebook has overtaken Orkut. Google is trying to make new changes to beef up Orkut over the past few months but that isn’t helping the site much. With comscore survey stating—Facebook had 22 million registered visitors in July in India, growing 179% from the year ago period, and ahead of Orkut, with 18.5 million which has managed to grow by a mere 16 percent.
Orkut over the past few months has tried every possible thing to retain users with the new interface and also support for Apps. But it doesn’t seem to be much of a help. In past one year, the entire social networking traction has evolved and moved towards fiercely popular Facebook and we have also witnessed emergence of other popular sites like hi5 and twitter. One reason as to why Facebook is more preferred by today’s generation could be the presence of social gaming apps like FarmVille, FishVille, Mafia Wars, Sudoku and mainly apt security and privacy settings for users in the Facebook world.
Facebook has witnessed a consistent growth over the past few months. Also, popular micro-blogging website Twitter has seen a phenomenal 233 percent growth. Also, in recent times, we’ve noticed a lot of Indian websites integrate Facebook and Twitter to publicize their work.
India is now the seventh largest social networking market worldwide and the total Indian social networking audience grew by 43% last year, more than triple the rate of growth of the total internet audience in India.
No wonder Facebook and twitter inventors have set their foot in the rapidly growing online audience of India.
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