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After Google Panda in June 2011, Google has introduced another new update for so-called better search results and they named it as “Penguin”. Google has often said that search results are meant to be useful and not frustrating for the searcher. So when websites go SEO crazy and simply direct them to useless pages, such sites need to be penalised. But unfortunately, while punishing the wring doers, many good guys are also having to bear the brunt. Many SEO Experts have dug deep into the Penguin and tried to analyse how to make sure your website is not affected by this change.
Internet marketing authority James Schramko has released an SEOPartner news video to help clients make heads or tails of the update.
James Schramko discusses the recent Penguin update and what you ca do about it. Reduce on page ‘spaminess’ and get amore mixed backlinks to your website. Make sure that your page titles look more natural and remove sitewide links that may be pointing to your site with the exact same keyword.
Some tips that I have gathered from various sources are here for your reference.
Avoid on-page anchor text spamming
What it means is if you have too many instances of a keyword, if it’s in your page title, your first headline, sprinkled throughout the article, and then you link to that page with the same keyphrase over and over again, you will be in trouble. Have a proper Keyword Density. Don’t let the search result end up looking like this
You can use Google Toolbar to analyze Keyword Density. Normally you should have 3% to 4% Keyword Density, but try to make it around 2% for better results.
Share intelligently on selected Social Media
Pick up some social media that you think have your target audience. Share humbly on these places. Don’t overdo, but do!
On Page SEO
Your content should be natural, human readable. When someone comes to your page, he should not be bombarded with useless information; especially not with simply keywords put up with commas.
Check your plugins
Schramko recommends removing some of the intelligent plug-ins, like WPsyndicator and SEO smartlinks, which could potentially damage a website. This, by his analysis.
Remove links from dead blogs
If you have back links in blogs that are no longer “fresh”, remove them. Not only are these links idle and not generating any traffic for you, Google considers them to be “unnatural” and understand that you have done it only for the purpose of SEO. If your content is really that good, people will genuinely link to your page . [Like I am sure many would link to this page to help their friends overcome Google Penguin ]
Avoid Buying/Using Cheap SEO Services
We do SEO for just Rs 500 only!
Bullshit! If you want good SEO, go for good ones! The worst thing about cheap products is their unreliability. They will do it, then Google will pull down your site or de-index you, and then you will bear hundred times bigger losses! So if you think you really are good, just keep in mind simple keywords and don’t draw traffic forcibly. And yes, good SEO comes at a very very high price!
Google Penguin Update: Feedback/Recovery Form
If you think your site was affected by the “Penguin” webspam algorithm update on April 24th, 2012, (P.S. you can check your Google Analytics stats for reference) and you feel that your site should not been affected, you can fill out this form to inform Google it is a mistake. You can also checkout Google Webmaster Tools – Reconsideration Request if you feel Google is not indexing or considering your site properly.
And if you are one of the lucky ones whose websites have not been affected by the Google Penguin, or you don’t have any such headaches and simply reading this because you so love me, just sit back and enjoy the video!