Indian-owned mobile music company bought by Google

April 20, 2011 | Filed under: Business | Posted by: BADRI NARAYAN

Toronto based Indian company, PushLife got pushed to the cliffs and the savior was the giant Google.

Google bought 6000 patents of the fallen Canadian telecom company Nortel, thereby investing $900 million. Now, google snapped up a Toronto based company that develops apps for non-Apple mobile phones to play, organize and buy music easily.

Google acquired PushLife reportedly for $25 million.

PushLife was started by a Blackberry employee, the current CEO Ray Reddy. He previously worked in the corporate development at the Blackberry maker Research in motion(RIM). The softwares developed by PushLife enables phones running on Black berry or Android operating systems to sync with iTunes and Windows Media Player libraries on a computer.

This unique software gives then I-phone like abilities to organize, share and buy music. A user, just like an iPod, shall plug in his PushLife enabled phone into his desktop computer. The PushLife desktop plugin automatically starts and syncs with the iTunes and Windows Media Player.

PushLife stated on its website Monday, “We are pleased to announce that we’ve been acquired by Google!!” PushLife further clarified that the acquisition was at a time when, “Google is driving innovation on the mobile web across a wide variety of areas and we thought joining the company would be a perfect fit.” PushLife said it would work on building better mobile applications for all users.

Google’s Canada spokeswoman Wendy Rozeluk welcomed the three year old Canadian company, “We believe that the PushLife team’s deep understanding of immersive applications and user interface design will help us build innovative mobile products”

Big companies have their own reasons for investing in mergers. Now we can see a reason here too. Google was close to launching its own mobile streaming service using Android before snapping up Ray Reddy’s company.

So, the best gets the best.

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