The Great Indian October Fest

The Great Indian October Fest (TGIOF) is all set to be bigger and grander this year. It expects 75,000 footfalls expected across its three-day course starting 22 October in Bangalore.

International bands from Italy, the UK and Canada will be among the 22 performers including a medley of local Bangalore bands as well as bands from across India. There will be flavours from all genres ranging from Electronica Rock to Classical Rock to Metal to Reggae and Indi Rock as well Bollywood contributions from Shaan, Mohit Chauhan and DJs Aqueel and Chico.

United Breweries Limited (UB) Senior Vice President of Marketing Samar Singh Sheikhawat says “October fest is the biggest musical intervention for us at Kingfisher. Over the years we plan to make it the biggest music event in India.”

Over the years, Kingfisherteam has experimented with the format of the musical event. Besides bringing in four international bands this year, it has included a ‘Metal Hour’ every day from 2 to 5 pm. It has added a lot more genres of musical performances and more non-music attractions.
UB wants to make TGIOF a tourist attraction for visitors to Bangalore, and has tied up with over 2500 travel agents in the country for offering packages and season tickets to the event and stays in three- and five star hotels in the city. Over the past two months or so, it has run around 350 events and contests in pubs, cafes, and other venues and had music events in nine major metros. UB has also organized curtain raisers at a number of cities to attract visitors from outside the city.
JWT handles the creative duties for TGIOF and Mindshare the media buying.

The dates and the performers are:

Friday, 22nd October 2010
Medusa – Electronica Rock
The Other People – Classic rock
Bedouin Sound clash (CANADA)-Reggae Rock
Mohit Chauhan – Bollywood/ Hindi
DJ Swing – House
DJ – Lost Stories – Electronica

Saturday 23rd October 2010
Theorized-Metal
Slain-Metal
Eccentric Pendulum – Alternative rock
Verses – Classic rock
Bruce Lee Mani Tribute Band – Indi rock
Faridkot – Folk rock
Swarathma – Folk rock
Medival Punditz & Karsh Kale – Electronica
Shaan – Bollywood
TYdi – Electronica

Sunday 24 October 2010
Velvet Trap – Metal
KRYPTOS – Metal
Reqieum – Metal
Eschers Knot – Metal
Soulmate – Funk Rock
De Profoundis (UK) – Metal
Lacuna Coil (ITALY) – Metal
DJ Aqeel – Bollywood
DJ Chico – Bollywood
DJ Aqeel – Bollywood

The Great Indian October Fest 2011

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